TSB

Good social drives social good

40-second stories support charitable initiatives

Challenge

TSB wanted to raise awareness of its purpose and promote how the public could nominate local charities and directly benefit service users.

Approach

To engage audiences with the brand’s commitment to local charities, we designed a suite of 40-second films telling first-person perspectives from individuals impacted by TSB’s charity partnerships, which were promoted across social media channels.

How we did it

Explore Capabilities

Payoff

Social media viewing habits meant we had to catch people’s eyes in the very first frame to keep them watching. And it worked. The social campaign brought 20,000 more clicks than TSB anticipated, and our engaging short films increased charity nominations to the initiative by 7 percent.