National Cancer Institute

Smoking stops with digital chops

the nation’s first and largest data-driven program to help people stop smoking through texts

Challenge

Deliver evidence-based resources to end smoking globally.

What happens when you bring together experts on tobacco control, mobile engagement and behavioral science? SmokefreeTXT. This 24/7, experience anticipates when and how smokers will struggle, and sends encouraging texts to help keep them on track.

Solution

Improved SmokefreeTXT, a global public health program that would reach target audiences and provide engaging, reliable, and tailored digital content.

Quit Rate

(2x National Average)

Results

Maximized NCI's reach, generated positive behavior change, and produced a 14% quit rate for those who completed the program compared to the average national quit rate of 7%.

213,000

subscribers

Smoking and health

text programs

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