Unlocking trust: Why 60% of customers embrace utility-managed energy
Nearly 60% of energy customers are comfortable with their electric utility managing their home energy use—a strong signal of trust in utility-driven optimization.
Here’s what these customers identified as their key reasons for being comfortable with this arrangement:
- 58% cost savings
- 40% increasing the efficiency of their home
- 38% potential to receive incentives
- 32% to support improved grid reliability for fewer outages
As utilities look to expand demand-side management programs, understanding customer sentiments is crucial. By aligning initiatives with customer priorities—lower costs, improved efficiency, and greater grid stability—utilities can drive engagement and build a more resilient energy future.
Download ICF’s 2025 Energy Customer Insights report to explore more trends from our survey of 10,000 utility customers.
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