Energy in 30: Account-based marketing strategies for utilities

Tune in to Energy in 30, hosted by Joan Collins and David Meisegeier. In this episode, hear ICF experts Nancy Caplan and Kelly Zonderwyk talk about building utility customer connections with account-based marketing. Together, we discuss how the whole energy system is in the midst of a major transformation and how utilities are working to engage their customers during this transition.

Topics in today’s episode include:

• Building an opportunity for connectedness from a customer engagement perspective.
• The emotional side of customer decision-making.
• How to deliver relevant, personalized experiences for today's digital savvy customers.
• The data and customer insights needed to create targeted campaigns.