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BGE looks ahead: How to build better commercial programs amid COVID-19

BGE looks ahead: How to build better commercial programs amid COVID-19
By Kelly Zonderwyk and Nancy Caplan
Kelly Zonderwyk
Director of Commercial Energy Marketing and Outreach
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Nancy Caplan
Senior Vice President, Energy Marketing
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Jun 11, 2020
1 MIN. READ

The COVID-19 pandemic presents uncharted territory for businesses large and small as they face challenges on many levels. As we begin visualizing life during and after COVID-19, utilities like BGE are starting to think through how to adjust their programs to help business customers operate in the new normal that is anything but normal.

What role will your utility programs continue to play today in reshaping and strengthening the business sector? In this webinar, BGE and our panel of experts look ahead and explore:

  • Emerging trends for commercial and industrial businesses that are defining new ways of doing business–from health and safety to resiliency.
  • Possibilities these trends present for energy efficiency, distributed resources, and other programs for businesses.
  • Opportunities for utilities to support their business customers through program design, marketing, and outreach.

 

 

 

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Meet the authors
  1. Kelly Zonderwyk, Director of Commercial Energy Marketing and Outreach

    With nearly 20 years of experience, Kelly designs and delivers award-winning energy efficiency programs and marketing campaigns for utility programs and local governments. View bio

  2. Nancy Caplan, Senior Vice President, Energy Marketing

    Nancy Caplan has more than 25 years of strategic communications and marketing experience in the energy industry with expertise in strategic planning and implementation, brand development and campaign management, executive consulting and writing; crisis communications and issues management, employee communications and media relations; event planning and production; and publication editing and design. View bio

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