How DTE Energy shifted its retail strategy amid COVID-19
DTE Energy shares how they successfully shifted their retail programs and marketing strategies in reaction to COVID-19. In this webinar, we discuss:
- Retail trends and consumer behaviors during the COVID-19 pandemic
- How utilities are pivoting to meet customer needs during these exceptional times
- How to leverage Demand Side Management program data to fuel eCommerce strategies
Presenters
- José Gonçalves, Principal Supervisor, Residential Energy Waste Reduction Programs, DTE Energy
- Nancy Caplan, VP, Marketing & Engagement, Energy, ICF
- Shana Doby, Senior Manager, National Products Team, ICF
- Quinn Zeagler, Energy Analyst, ICF
