Thursday, September 12

8:00 a.m.    Breakfast

8:30 a.m.    Welcome

9:00 a.m.    Empowering marketers with generative AI

• Leaders have been challenged to understand how to use tools like ChatGPT and Copilot effectively for their marketing campaigns. This ANA facilitated session will provide hands-on experience to build detailed prompts and develop the skills required to integrate AI into marketing executions effectively.

12:00 p.m.  Lunch

1:00 p.m.   AI in action: How new tools are evolving the marketing landscape

• Marketers are asking themselves: How do we create new value? What are our biggest opportunities? How do we boost productivity while mitigating risk? This panel session will provide a cross-section of perspectives on how best to approach coordination of new ideas and the impact on energy marketing executions.

2:00 p.m.    Break

2:15 p.m.   Integration and innovation: Leveraging AI to maximize campaign outcomes

• AI transformation is rapidly introducing opportunities for innovation in marketing. Breakout sessions will dive into marketing campaign design (strategy, MarTech, media, creative) and define the roles of AI to enhance customer engagement.

3:15 p.m.   Closing remarks