About ICF

Matt Silverman

Senior Partner, Brand and Reputation Strategy
Matt is an expert in brand, marketing, and corporate communications strategy with more than 20 years of experience.

As senior partner, Matt is an admired leader and executive consultant for our clients. He is an accomplished marketing and corporate communications executive who advises leaders on how to better navigate complex business environments. Matt proactively manages corporate reputations, builds brands, and drives business goals. He is a problem solver who assesses and synthesizes complex situations, anticipates challenges, and guides teams to success.

Matt’s expertise includes brand strategy, marketing, corporate positioning, holistic communication strategy, reputation management, and employee communication and engagement. He also focuses on strategic planning, advertising, content marketing, and fully integrated campaigns. His work with Fortune 500 companies spans a wide range of industries, including energy, healthcare, technology, finance, and telecommunications.

Matt has written a reputation management column for Business Journal and taught public relations classes at Grand Canyon University.

"Great reputations and brands are built by doing the right thing, not just saying the right thing."
Education
  • B.S., Syracuse University

Insights

Article
Utilities can reframe reliability to better connect with customers
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Article
5 branding tips for utilities looking to modernize
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Article
Seize the opportunity to build utility brands in a decarbonizing world
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Podcast
Energy in 30: Aligning utility branding with industry transformation
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Webinar
How essential businesses can plan for the safe return of employees
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