About ICF

Laura Morales

Outreach Media Relations Lead

Laura is the outreach media relations lead at ICF Next Belgium, with nearly 10 years of experience in public relations, where she has contributed to impactful communication campaigns for European institutions.

Laura is the outreach media relations lead at ICF Next Belgium, bringing nearly a decade of expertise in public relations. She has a proven track record of designing and executing comprehensive communication strategies that amplify the reach, impact, and reputation of European institutions and international companies.

Throughout her career, Laura has successfully delivered high-impact projects for various European Commission clients, including the Directorate Generals for Climate Action, International Partnerships, European Civil Protection and Humanitarian Aid Operations, and Research and Innovation. Her portfolio also includes contributions to European agencies such as the EUIPO and ECDC.

Laura's proficiency extends to navigating bidding processes and providing strategic communication advice. She has a particular passion for media relations and the co-creation of content with media partners and influencers.

Before joining ICF Next, Laura honed her skills as an account executive at Edelman and as a freelance communications consultant. She also gained valuable experience during her internship at the European Economic and Social Committee (EESC). With a solid foundation in journalism, Laura has collaborated with prominent Spanish media outlets such as Eldiario.es and trained at Europa Press and Cadena Ser.

Education
  • Bachelor’s Degree in Journalism, Complutense University of Madrid, Spain
  • Master's Degree in Graphic Design, LABASAD Design School, Spain.

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