Shana Doby

Shana supports the implementation of residential energy-efficient products programs, leveraging more than two decades of experience in national retail merchandising and marketing. She understands market factors and their impacts on utility programs, including changes to federal standards, market adoption, consumer reaction, and other factors such as the COVID-19 pandemic. Shana also works closely with manufacturers and retailers that produce and sell energy-efficient products to understand industry trends, market availability, promotional opportunities, and marketing plans.

Shana focuses on all aspects of product planning and procurement processes (global and domestic), merchandising (from pricing to store layout and on-shelf product presentation), and marketing strategy development. With experience working as a merchant for a major retailer, Shana has inside perspective into industry priorities and challenges and an ability to translate across utility program objectives and priorities to ensure successful execution of residential products programs. Her experience spans many product categories, including appliances, water heaters, and seasonal products. She also specializes in lighting, closely following lighting technological advancements, market trends, and efficiency standards developments throughout her career.