ICF (NASDAQ:ICFI), a global consulting and digital services provider, has named John Armstrong executive vice president and group lead for ICF Olson, the company’s commercial marketing and communications agency. Armstrong joins ICF following his tenure as general manager and North American Leader at IBM iX.
Armstrong brings over two decades of experience managing all aspects of agency businesses, including digital strategy, creative, technology and platforms, experience design and more. Prior to IBM iX, he was as a partner at PricewaterhouseCoopers leading their customer relationship and experience strategy practice.
“John’s substantial experience in optimizing the capabilities of multidisciplinary organizations is fully aligned with our vision for ICF Olson,” said John Wasson, president and COO of ICF. “Our ICF Olson team has earned a reputation not only for anticipating client needs, but also planning, designing, and implementing transformative engagement projects and campaigns. With John’s leadership, we will continue to build out our capabilities on existing assignments and expand the breadth of our client roster.”
“I look forward to continuing the development of the complementary capabilities and expertise that reside within ICF,” said Armstrong. “This talented team brings together a unique set of key disciplines across engagement, technology, creativity and behavioral analytics to drive highly-customized solutions. I am very much looking forward to working with them to continue integrating these disciplines and offer even more to clients.”
Today’s announcement marks the latest step in a series of ICF Olson leadership updates, including Chip Knicker recently joining the company to lead the digital business, and Bryan Specht expanding his role to manage the public relations, social media and brand businesses. One of the world’s top 50 marketing and communications agencies, ICF Olson offers uniquely broad and deep expertise across the entire spectrum of marketing and communication services including advertising, digital marketing, public relations, loyalty, customer relationship management and brand management.
ICF Olson has received numerous recent awards and accolades including multiple Cannes Lions honors, Shorty Awards, One Show Awards, and won Consumer Agency of the Year by the Holmes Report. Most recently, ICF Olson’s public relations and social agency was recognized with eight Innovation SABRE Awards, including the highest honor, Best in Show, and was named Outstanding Midsize Agency of the year by PR Week.
Read more about ICF Olson.
