ICF (NASDAQ:ICFI), a global consulting and digital services provider, announced today that ICF Olson’s market-leading loyalty and customer relationship management (CRM) division, Olson 1to1, was awarded multiple new and incremental retainer funding during the first half of 2018 to provide loyalty marketing and CRM services. The agreements were awarded in the first and second quarters.
The new and expanded work is driven by clients across diverse industries that include several of the world’s largest hospitality companies, a major U.S. rail transport system, a leading global financial services company, a nationwide performing arts loyalty program, a large national nonprofit, a global telecommunications and internet provider, a multi-national media publication, a consumer-packaged goods manufacturer and a regional airline.
Olson 1to1 will provide a range of services including technical and operations support leveraging its proprietary loyalty and CRM platform Tally, creative development, strategy, campaign operations, email services and analytics to support the clients’ customer loyalty and rewards programs.
“Olson 1to1 has played a key role in helping our clients deliver rich and meaningful member experiences that drive engagement, retention and growth,” said Guy Cierzan, executive vice president and managing director for Olson 1to1. “Our continued selection for these large, global assignments validates our efforts to evolve and enhance our platform and services to better serve our clients. We’re thrilled to work with the roster of clients we do and look forward to helping them develop deeper, more impactful relationships with their customers.”
One of the world’s top 50 marketing and communications agencies, ICF Olson offers uniquely broad and deep expertise across the entire spectrum of marketing services including advertising, digital engagement, public relations, loyalty, CRM and brand management. Olson 1to1 is a named leader in loyalty by Forrester Research and counts numerous leading consumer brands as clients.
Read more about ICF Olson and Olson 1to1, and download the agency’s Humanizing Loyalty report which explores how brands can drive loyalty at scale.
