ICF (NASDAQ:ICFI) a global consulting and services provider, today announced that Matt Maurer has been named senior vice president and chief marketing officer (CMO). In this role, Maurer will lead all aspects of ICF’s global marketing, corporate communications and brand strategy. As CMO, Maurer will also join ICF’s executive management team.
Maurer brings over 20 years of experience in marketing and communications in the technology, policy and professional service industries to the role. Maurer initially joined ICF in late 2016 and since that time has played an instrumental role in reshaping ICF’s global marketing strategy, modernizing its marketing and sales operations, and introducing new initiatives to increase brand awareness and drive demand creation.
“Matt has done an excellent job of upgrading our corporate marketing function and establishing it as a much stronger partner to business development efforts across the company,” said John Wasson, president of ICF. “Marketing will play a big role in the next chapter of ICF’s growth, and I’m pleased that we’ll have someone with Matt’s experience and passion to help guide us in this important area.”
Prior to joining ICF, Maurer served in senior leadership roles at two of the Washington, D.C.-area’s most successful technology startup companies. Maurer served as the top communications officer and also led brand strategy, content marketing and corporate events for Opower, the energy analytics startup which was acquired by Oracle for $532 million in 2016. Prior to that, Maurer served as the top communications officer for Blackboard, the education software and services company with thousands of clients and hundreds of millions of users worldwide. At Blackboard, he also led brand strategy, content marketing, corporate events, and acted as interim head of marketing for the company which was acquired by Providence Equity Partners in 2011 for $1.64 billion.
Maurer began his career as a leader in the PR industry where he helped to shape and execute communications and public affairs strategies for clients including IBM, Intel, the U.S. Department of Education and a number of grantees of the Bill and Melinda Gates Foundation. Maurer holds a bachelor’s degree from the University at Buffalo.
