ICF International (NASDAQ:ICFI), a leading provider of consulting services and technology solutions to government and commercial clients, was recently awarded a new multiple-award blanket purchase agreement (BPA) by the Centers for Disease Control and Prevention (CDC), Office of the Associate Director for Communication. The BPA has a ceiling of $100 million and a term of 10 years, including five base years and five 12-month option periods.
ICF will provide a full range of health communication services—strategy and planning, formative research, media outreach, Web development, digital communications, social media, partnership development and program evaluation—to help the CDC centers, offices and programs communicate important, sometimes urgent health messages to diverse audiences on a broad array of public health topics.
A CDC health communication partner for more than three decades, ICF keenly understands the direct correlation between health behavior and morbidity and mortality, and the critical importance of communicating meaningful information about health risks and benefits in promoting health and preventing disease. ICF’s 60+ health communication and public health experts routinely work hand-in-hand to create actionable communication programs grounded in solid research and science. These experts bring extensive skills in areas such as social marketing, digital strategy, data analytics, research, creative and graphic design, stakeholder engagement and media relations.
"ICF has a long history of supporting CDC communication programs designed to break barriers, change attitudes and engage hard-to-reach, often vulnerable audiences," said Kris Tremaine, senior vice president for ICF International. "During this time, we have helped the agency tackle a broad range of significant health topics—from diabetes and tobacco cessation to traumatic brain injury and hemophilia in adolescents. We are thrilled for the opportunity to continue this great work and to explore the use of emerging communication technologies to address our nation’s most critical health challenges."
"ICF brings vast knowledge and expertise in applying social marketing and communication principles and theories to real-world challenges to connect people in meaningful ways," said Frances Heilig, vice president for ICF International. "We understand how culture and social factors influence the way people interact and receive information and use this information to create communications that resonate with impacted audiences to effect positive behavior change."
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