The power of communications in the fight against cancer

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By Sadhana Jackson, Shannon P. Hatch, Lisa Richardson, Heather M. Brandt, Jeff Caporizzo, John Auerbach, and Brian K. Cockman
Jeff Caporizzo
Executive Creative Director, ICF Next; cancer survivor
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Brian K. Cockman
<b>MPH, MPA,</b> Director, Growth and Client Engagement, Health Communications

Eradicating cancer is a goal we all share—and effectively communicating the right information at the right time to the communities who need it most plays a fundamental role in combating the disease. Our webinar features the voices and experiences of public health leaders from FDA, CDC, and NIH, alongside community engagement experts as they discuss how audience-driven communications strategies can increase health literacy and connect patients with life-saving information and interventions.

Watch on demand to learn:

  • How to combat misinformation, improve health literacy, and increase health equity: Ensure key audiences can access accurate and reliable information about cancer prevention, diagnosis, and treatment. 
  • How to engage communities disproportionately affected by cancer: Develop research-based and audience-driven public health communications strategies using proven approaches.
  • How to better inform communities and individuals: Equip people with the knowledge and tools they need to help end cancer as we know it.  

Register to watch on demand and learn how you can contribute to the national effort against cancer—while discovering best practices you can apply across health communications.

 

Meet the authors
  1. Sadhana Jackson, M.D., Tenure-track Investigator, National Institute of Neurological Disorders and Stroke, and National Cancer Institute
  2. Shannon P. Hatch, Deputy Assistant Commissioner for Media Affairs, U.S. Food and Drug Administration
  3. Lisa Richardson, MD, MPH, Director, Cancer Prevention and Control Division, Centers for Disease Control and Prevention
  4. Heather M. Brandt, Ph.D., Director, HPV Cancer Prevention Program, St. Jude Children’s Research Hospital 
  5. Jeff Caporizzo, Executive Creative Director, ICF Next; cancer survivor
  6. John Auerbach, Senior Vice President, Federal Health

    John is a public health expert with more than 30 years of experience in strengthening programs at the federal, state, and local level to drive improved health outcomes for the public, especially those who are at elevated risk for poor health outcomes. View bio

  7. Brian K. Cockman, MPH, MPA, Director, Growth and Client Engagement, Health Communications

    Brian has over 20 years of experience in strategic planning and message development with several NIH Institutes and Centers, including the NIH Office of the Director. View LinkedIn.

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