Delivering award-winning campaigns that drive energy customer engagement
We're helping clients meet energy customers where they are to boost participation in energy savings programs and build stronger connections
We know utility customers better than anyone! So it's no wonder the creatives in our integrated, full-service marketing and advertising agency consistently deliver award-winning energy customer engagement campaigns year after year.
And 2024 is no exception. The team has already brought home over 60 of the biggest, most prestigious marketing and advertising awards for utility and energy clients.
Meeting BGE customers where they are
We partnered with long-standing client Baltimore Gas and Electric (BGE) on creative campaigns that took home an Emmy Award, which recognizes excellence in television across all media; 13 American Advertising Awards (ADDYs), the advertising industry's largest and most representative competition; 23 Hermes Awards, which recognizes creative professionals in the fields of marketing and communication for their work in traditional and emerging media; and more. Our winning campaigns include:
BGE's The Efficient Home, the world's first energy efficiency lifestyle magazine, provides homeowners with insightful and engaging stories, tips, and model behaviors to encourage them to take steps toward energy efficiency, wherever they are on their journey. In developing the magazine, we surveyed BGE customers asking them if they’d like to receive a lifestyle magazine from BGE. With 80% of respondents saying “yes,” and 84% saying they’d likely try tips and products recommended in the new magazine format, we transformed a measure-focused publication into a full-fledged lifestyle magazine with editorial content and photography that entertains and educates.
The first issue saw 1,800 web visitors with an average of two minutes spent on each article and 1,500 print copies distributed. And it received rave reviews from BGE customers and scored a slew of awards this year. Winning 27 industry awards including a Gold and two Silver ADDYs; 13 Hermes; five Communicator Awards; and an Association for Energy Services Professionals Energy Award.
BGE's integrated Many Hats Campaign, which targets busy small businesses with energy savings opportunities, was also a big success! Driving 8,000+ paid media impressions (customers saw content 8,000 times), 47%+ in clickthroughs to the campaign website, and a 36% increase in web sessions. It brought home four Silver ADDYs and two Platinum and one Gold Hermes.
BGE's multichannel Through and Through campaign used a series of TV spots, print, and social media channels to meet people where they are on their energy savings journey by showing customers how "Everyone saves a little differently." To date, the campaign has won a total of 30 awards including a Capital Emmy, six Silver ADDYs, and seven Platinum Hermes.
Connecting NYC building owners to energy experts
Our redesign of the New York City Mayor's Office of Climate & Environmental Justice's NYC Accelerator website scored two Gold Hermes. We transformed the website into a key tool for lead generation and communication, helping connect building owners with experts to identify opportunities for upgrades, find service providers, and access financing to make upgrades more affordable.
Educating Southern Maryland’s next generation of energy users
ICF partnered with long-term client Southern Maryland Electric Cooperative (SMECO) in creating the Rise and Shine educational video. The video teaches fourth and fifth grade students about the history of SMECO, emphasizing their deep roots in Southern Maryland and what it means to be a part of the cooperative. It won two Platinum Hermes Awards.
