Optimizing incentive pricing and achieving utility program goals

Is your utility program paying too much or too little for customer incentives? We partnered with Michigan’s Consumers Energy to rethink incentive strategy, determine the importance of financial incentives for different types of customers, and assess the role of customer values and messaging in encouraging participation.

In this webinar, experts from both companies will discuss the need to rethink incentive design, explain the research methods employed, and present the findings and their implications.

We’ll also take a closer look at what the findings mean for utility companies concerned with maximizing the return on incentive budgets and the desire to take a more sophisticated approach to incentive pricing—one that can solve for multiple utility goals. Program managers will learn how they can apply these insights to achieve a variety of benefits, including more predictable incentive impacts, increased energy savings, and enhanced program cost-effectiveness.

This webinar for utility staff will highlight:

• The need for greater rigor in determining the “right” level and form of program incentives
• The surprisingly large opportunity to get a greater yield from incentive budgets
• The set of non-financial factors that could be leveraged to increase technology adoption