HIV.gov

The First Truly Mobile Federal Website

Challenge

Remove all barriers to HIV/AIDS information for people whose lives depend on it.

Solution

Made critical information on HIV.gov available on mobile, where patients are much more likely to seek information on personal health issues.

Results

Mobile visitors now account for over 50% of traffic to HIV.gov.

2,700%

increase in mobile log-ins

25,000

unique daily visitors

9 million

annual site visits

When public health experts and digital gurus come together, lives change. ICF made HIV.gov (formerly AIDS.gov) accessible to millions with a modern mobile experience -- one that responds to the evolving preferences of those seeking help on personal health issues.

“Redesigning AIDS.gov using responsive web design ensures that more Americans can easily access critical information about HIV/AIDS.”

-Howard K. Koh, Assistant Secretary for Health,
U.S. Department of Health and Human Services

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