Responsible AI principles

How we harness the power of AI—without the risk.

As artificial intelligence (AI) technology continues to evolve at a rapid pace, it is critical to establish and honor clear guidelines for responsible usage. When built on a strong data foundation, AI has the power to transform organizations and drive dramatic differentiation, but it requires a robust governance framework and a commitment to transparency and fairness. We follow these guiding principles to help our clients harness the benefits of AI—while mitigating risks:

1. Human-centricity:

AI should help, not replace, human judgment and expertise. We assume responsibility for the quality and accuracy of our AI-generated outputs.

2. Protection of rights:

Protecting the rights of clients and third parties is paramount. We guard their data, privacy, information security, and intellectual property at every stage of AI development and deployment.

3. Transparency:

The trust of our clients is critical. Many organizations are curious about the potential and apprehensive about the risks of AI. We are transparent with our clients about the use of AI tools and engage with our clients on the responsible use of these tools.

4. Equity:

We are committed to fairness and ethical practices in deploying AI technologies. We have developed processes that seek to identify and avoid biases in AI systems and promote diversity and equal treatment for all.