As the digital AOR, Olson will provide strategic, creative and technology leadership as well as ongoing support and client service to one of the largest lottery organizations (in sales) in the nation. Specific tasks include overhauling the lottery’s website for desktop and mobile including creating the user experience (UX) strategy and design, as well front and backend development within the current content management system, mobile application redesign and social media development.
"We are thrilled with our appointment as the first digital agency of record for the California Lottery," said Jennifer Gove, vice president for ICF International. "ICF is the perfect strategic partner for this work. We bring expertise from across the company in all areas of need: digital strategy, UX and Sitecore, and lottery and loyalty programs."
"This is a huge win for ICF and now represents one of the largest accounts in our brand discipline," said Mike Brown, president of Olson Canada. "In adding the California Lottery to our portfolio, ICF is now one of the few digital brand agencies with extensive lottery experience in North America."
The California Lottery is a $5.5 billion enterprise based in Sacramento. Its mission is to provide supplemental funding to California public schools and it simultaneously supports local communities. Ninety-five cents of every dollar spent by its players goes back to local communities in the form of contributions to public schools and colleges, prizes and retail compensation.
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